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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: Ninth edition. Material type:  Book; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, 2009Availability: Items available for loan: MTU Bishopstown Library (3). Location(s): Lending 658.802.
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: MTU Bishopstown Library (1), MTU Kerry North Campus Library (3). Location(s): Lending 658.802, First Floor Main 658.802 KER.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: Tenth edition, International editionMaterial type: Book; Format:
print
Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas.
by Ferrell, O. C [author.] | Hartline, Michael D [author.] | Lucas, George H [author.]. Edition: Second Edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ohio : South Western, c2002Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
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Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c1997Availability: Items available for loan: MTU Kerry North Campus Library (1). Location(s): First Floor Main 658.8 BER.
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Image from Syndetics
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2003Availability: Items available for loan: MTU Kerry North Campus Library (1). Location(s): First Floor Main 658.8 CRA.
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Internal marketing : the tools and concepts for change / Pervaiz K. Ahmed and Mohammed Rafiq.
by Ahmed, Pervaiz K | Rafiq, Mohammed | Chartered Institute of Marketing. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, c.2002Other title: Tools and concepts for customer-focused management.Availability: Items available for loan: MTU Kerry North Campus Library (1). Location(s): First Floor Main 658.8 AHM.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 8th ed.,International ed. / David W. Cravens, Nigel F. Piercy.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass: McGraw-Hill/, c2006Availability: Items available for loan: MTU Kerry North Campus Library (1). Location(s): First Floor Main 658.8 CRA.
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