Results of search for 'ccl=Provider:Business Science Reference,'

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Encouraging participative consumerism through evolutionary digital marketing [electronic book] : emerging research and opportunities / Hans Ruediger Kaufmann and Agapi Manarioti.

by Kaufmann, Hans Ruediger, 1958- [author] | Manarioti, Agapi, 1979- [author].

Material type: book

Book; Format: available online remote

; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, an imprint of IGI Global ; [2017]Copyright date: ©2017Online access: Access eBook Availability: Items available for loan: MTU Online (1). Location(s): eBook 658.872.

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Digital marketing strategies for fashion and luxury brands [electronic book] / edited by Wilson Ozuem and Yllka Azemi.

by Ozuem, Wilson, 1974- [editor.] | Azemi, Yllka, 1988- [editor.].

Material type: book

Book; Format: available online remote

; Literary form: Not fiction Publisher: Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2018]Copyright date: ©2018Online access: Access eBook Availability: Items available for loan: MTU Online (1). Location(s): eBook 746.9/20688.

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Advanced methodologies and technologies in digital marketing and entrepreneurship [electronic book] / edited by Mehdi Khosrow-Pour.

by Khosrow-Pour, Mehdi, 1951- [editor].

Material type: book

Book; Format: available online remote

; Literary form: Not fiction Publisher: Hershey, PA, USA : IGI Global, Business Science Reference, [2019]Copyright date: ©2019Online access: Access eBook Availability: Items available for loan: MTU Online (1). Location(s): eBook 658.872.

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Leveraging computer-mediated marketing environments [electronic book] / edited by Gordon Bowen and Wilson Ozuem.

by Bowen, Gordon, 1950- [editor.] | Ozuem, Wilson, 1974- [editor.].

Material type: book

Book; Format: available online remote

; Literary form: Not fiction Publisher: Hershey, PA : IGI Global, Business Science Reference, [2019]Copyright date: ©2019Online access: Access eBook Availability: Items available for loan: MTU Online (1). Location(s): eBook 658.872.

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Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics [electronic book] / edited by Jose Manuel Saiz-Alvarez.

by Sáiz Álvarez, José Manuel [editor.].

Material type: book

Book; Format: available online remote

; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, an imprint of IGI Global, 2019Copyright date: ©2019Online access: Access eBook Availability: Items available for loan: MTU Online (1). Location(s): eBook 658.872.

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Exploring the power of electronic word-of-mouth in the services industry [electronic book] / edited by Sandra Maria Correia Loureiro and Hans Ruediger Kaufmann.

by Loureiro, Sandra Maria Correia, 1967- [editor.] | Kaufmann, Hans Ruediger, 1958- [editor.].

Material type: book

Book; Format: available online remote

; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, [2020]Copyright date: ©2020Online access: Access eBook Availability: Items available for loan: MTU Online (1). Location(s): eBook 658.872.

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Digital marketing strategies for tourism, hospitality, and airline industries [electronic book] / edited by Jose Duarte Santos and Oscar Lima Silva.

by Santos, Jose Duarte, 1966- [editor.] | Silva, Oscar Lima, 1970- [editor.].

Material type: book

Book; Format: available online remote

; Literary form: Not fiction Publisher: Hershey, PA : IGI Global, Business Science Reference, [2020]Copyright date: ©2020Online access: Access eBook Availability: Items available for loan: MTU Online (1). Location(s): eBook 658.872.

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Handbook of research on innovations in technology and marketing for the connected consumer [electronic book] / edited by Sumesh Singh Dadwal.

by Dadwal, Sumesh, 1973- [editor.].

Material type: book

Book; Format: available online remote

; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, 2020Copyright date: ©2020Other title: Innovations in technology and marketing for the connected consumer.Online access: Access eBook Availability: Items available for loan: MTU Online (1). Location(s): eBook 658.872.

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Digital marketing strategies and models for competitive business [electronic book] / edited by Filipe Mota Pinto and Teresa Guarda.

by Mota Pinto, Filipe [editor] | Guarda, Teresa, 1966- [editor].

Material type: book

Book; Format: print available online remote

; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020]Copyright date: ©2020Online access: Access eBook Availability: Items available for loan: MTU Online (1). Location(s): eBook 658.872.

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Statistical tools and analysis in human resources management [electronic book] / edited by Dipak Kumar Bhattacharyya.

by Bhattacharyya, Dipak Kumar [editor.].

Material type: book

Book; Format: available online remote

; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, [2018]Copyright date: ©2018Online access: Access eBook Availability: Items available for loan: MTU Online (1). Location(s): eBook 658.300727.

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Five generations and only one workforce [electronic book] : how successful businesses are managing a multigenerational workforce / Information Resources Management Association.

by Information Resources Management Association [issuing body.].

Material type: book

Book; Format: available online remote

; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, [2020]Publisher: ©2020Online access: Access eBook Availability: Items available for loan: MTU Online (1). Location(s): eBook 658.30084.

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